It's not just the story. It's how it's told.

I like a good story, well told.
— Mark Twain

Have you ever heard the same story told by two different people? It's pretty amazing, isn't it? The story, the general structure, might be identical. It could even be the same words being read. But the actual experience of listening to that story could produce two entirely unique experiences.

With films and filmmaking, it seems that there is so much emphasis placed on story structure and plotting, that crafting the experience of how the story unfolds is more of an afterthought.

But notice how Mark Twain doesn't just say, "I like a great story." It's the telling of the story that helps keeps an audience rapt.

Create your own language to tell your stories. And tell them well.